About Rubi

What we do


We are a software development and integration agency that helps businesses solve challenges with ERP, CRM, ticketing systems, operations software, and process automation. Our team has delivered reliable systems used by thousands worldwide, moving business-critical data and streamlining workflows to support growth.

Learn about our process.


Our Expertise:

  • Workflow Automation
  • Data Migration
  • Data Warehousing and Business Intelligence
  • ERP / CRM / Helpdesk Implementations

Seamlessly integrating with AlayaCare, Q360, Invoiced, and more.

Our journey so far...

2018
A desire to help fellow IT colleagues

Luka sees opportunity to help companies with their post-implementation ERP/CRM improvements and converts employer to first client and adds a few more...

2019
Never do it alone!

Ryley joins forces with Luka – where business meets computer science...Rubi expands services, clients, and partnerships....

2020
Outbreak and response

Released our first SaaS SMS product (Rubi Space) to enable emergency notifications, client communication, automated reminders, and real-time reach, supporting the Home Care industry during the pandemic - processing millions of visits and SMS and email notifications....

2021
Enterprise solutions

Completed first major integration with Invoiced – processed approximately 750,000 invoices totaling $450M and counting...

2022
Team building

Continued growth and expansion with dedicated developers, new partnerships, and innovative SaaS products...

2023
Let's go global!

Expanding services into Europe, Africa, Asia, and Australia...

2024
First-party products 

Drawing on our extensive experience in ERP/CRM management, enhancement, and integration, combined with deep domain knowledge across multiple industries, Rubi has embarked on creating our own first-party products.

2025+
Be part of our story...

We have a unique ability to identify low-effort, high-impact solutions for your business technology challenges.

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Our Mission

To help great companies overcome operational and technological barriers created by time and scarcity.

Guiding Principles

  • Work Ethic: Agility in thought - discipline, method, and consistency in execution. 1+1=3
  • Strength: Solving problems that require full range of analytical, technical, and creative skills.
  • Drive: Natural curiosity about the inner workings of systems.
  • Demeanor: Authenticity, cooperation, energy, and self-awareness.
  • Method: Experience, best practices, formal training, and self-education.